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OPEN YOUR MIND TO HOW FACEBOOK ADS CAN GROW YOUR BUSINESS

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Facebook ads are the greatest marketing opportunity businesses have ever had. My clients love them and I'm positive you will too!

Of everything I’ve built with clients, video Facebook ads are the runaway winner. I’ve intentionally gone all-in on them after putting them head-to-head against every other channel. Targeting, reach, flexibility, conversations, website traffic, cost efficiency, and return on ad spend are consistently stronger here than anywhere else.

I’ve built this site as a guide to open your mind on how they work and the results that are possible for your business. In it I take you behind the scenes of my process and review…

Client Success Stories

Facebook’s Staggering Targeting Tools

My Session Creative Process

The dirty truth about social media & your business

Most businesses on social media are destined for failure because their content is forgettable and they have no audience. Posting using this approach feels like pouring a glass of water into the ocean. No one notices and no one cares.

My approach is the opposite. Together with my clients, I create memorable content for the specific audiences they enjoy helping most. Facebook’s targeting and audience tools make that possible. We’re not hoping the right people see our content, we’re putting it directly in front of them.

For most businesses trying to reach their clients on social media, paid ads are the ONLY pathway to success.

Numbers are the pulse of business and inside the Facebook Ads Manager every performance metric is trackable. Some of the most important ones I track are…

  • Messaging Conversations Started
  • New Messaging Conversations Started
  • Ad Spend
  • Average Frequency
  • Follower vs. Non-Followers
  • Views
  • Link Clicks
  • Follows
  • Content Interactions
  • Shares
  • Saves

Client Example 1

Luxury Watch Broker

9 month ad campaign results

Objective

Generate More Engagement, Follows, & Messages To Their Business Pages On Facebook & Instagram

Results

  • Conversations started 1,164
  • Brand-new clients 81%
  • Ad spend $4,896
  • Revenue generated $59,242
  • Return On Ad Spend 12.1×

Conclusion

For every dollar I spent on this client’s advertising, my ads generated an astounding $12.10. The majority of his messages (81%) were from brand-new clients who had no prior knowledge of him and his business.

This client's organic post performance vs. my paid ads performance

Instagram

  • Views

    9 months prior 2/1/25–10/31/25

    32,400

    My 9 months 12/1/25–8/1/26

    392,500

  • Reach

    9 months prior 2/1/25–10/31/25

    35,000

    My 9 months 12/1/25–8/1/26

    160,700

  • Content interactions

    9 months prior 2/1/25–10/31/25

    1,500

    My 9 months 12/1/25–8/1/26

    11,000

  • Messaging contacts

    9 months prior 2/1/25–10/31/25

    324

    My 9 months 12/1/25–8/1/26

    53071% Were Brand-New (377)

  • Link clicks

    9 months prior 2/1/25–10/31/25

    5

    My 9 months 12/1/25–8/1/26

    1,800

  • Follows

    9 months prior 2/1/25–10/31/25

    109

    My 9 months 12/1/25–8/1/26

    1,100

Facebook

  • Views

    9 months prior 2/1/25–10/31/25

    9,500

    My 9 months 12/1/25–8/1/26

    298,40094% Of Views Were From Ads (280,922)

  • Messaging contacts

    9 months prior 2/1/25–10/31/25

    12

    My 9 months 12/1/25–8/1/26

    74997% Were Brand-New (728)

  • Messaging conversations started

    9 months prior 2/1/25–10/31/25

    20

    My 9 months 12/1/25–8/1/26

    84195% Were Brand-New (802)

  • Link clicks

    9 months prior 2/1/25–10/31/25

    0

    My 9 months 12/1/25–8/1/26

    4,300

  • Visits

    9 months prior 2/1/25–10/31/25

    613

    My 9 months 12/1/25–8/1/26

    4,500

  • Organic vs. paid

    9 months prior 2/1/25–10/31/25

    12

    My 9 months 12/1/25–8/1/26

    714

Best overall performing video

  • Views

    9 months prior 2/1/25–10/31/25

    6,571

    My 9 months 12/1/25–8/1/26

    150,850

  • Reach

    9 months prior 2/1/25–10/31/25

    3,499

    My 9 months 12/1/25–8/1/26

    126,896

  • Content interactions

    9 months prior 2/1/25–10/31/25

    252

    My 9 months 12/1/25–8/1/26

    3,978

  • Likes & reactions

    9 months prior 2/1/25–10/31/25

    154

    My 9 months 12/1/25–8/1/26

    1,999

  • Comments

    9 months prior 2/1/25–10/31/25

    83

    My 9 months 12/1/25–8/1/26

    233

  • Shares

    9 months prior 2/1/25–10/31/25

    15

    My 9 months 12/1/25–8/1/26

    1,207

  • Saves

    9 months prior 2/1/25–10/31/25

    0

    My 9 months 12/1/25–8/1/26

    486

So far this year every $1 I invested into Facebook ads for this client generated $12.10 in revenue. Facebook ranks this performance as "excellent, top-tier, and significantly exceeding typical industry benchmarks."

Client Example 2

Orthopedic Spine Surgeon

1/1/26 - 8/31/26 vs. 9/1/26 - 9/21/26

Objective

Increase Traffic To Their Website & Consultation Bookings

Results

  • Prior total yearly visits (1/1/26 - 8/31/26) 3,699
  • My total visits in first 3 weeks 3,774
  • People reached in Reno 114,984

Conclusion

In the first 3 weeks of September I ran 5 unique ads to attract specific patient avatars we defined, including common back pain conditions in women over 40 and sciatica pain. My approach generated more website visits in those 3 weeks than the previous 9 months COMBINED (3,774 vs. 3,699). This resulted in their clinic's schedule being booked out for more than a month.

My approach generated more website visits in the first 3 weeks than the previous 9 months COMBINED.

These numbers aren't luck or random coincidence. They were the product of specific ad messages to targeted audiences. Organic is overrated.

You aren't in business for everyone, you're in business for a select group.

The reason I love Facebook Ads so much is because the platform offers a laundry list of targeting filters.

Layering them allows me to target the exact people you want to help.

The person you want to help, in color, in a black and white crowd

The majority of marketing content is DOA because it's generic and forgettable. These targeting filters allow us to deliver unique and memorable content directly to your desired audience. Here are a few of my favorites...

Age

30 — 65+

Location + Income

Facebook audience estimates

Entire

UNITED STATES

  • Top 5% income 11,250,000
  • Top 10% income 23,850,000
  • Total 190,200,000

Large City

Dallas

  • Top 5% income 1,300,000
  • Top 10% income 2,600,000
  • Total 17,200,000

Medium City

Las Vegas & Henderson

  • Top 5% income 410,600
  • Top 10% income 755,200
  • Total in market 5,900,000

Small City

Reno

  • Top 5% income 93,150
  • Top 10% income 191,750
  • Total 1,300,000

Life & life events

Marital Status

  • Single
  • In A Relationship
  • Engaged
  • Married

Parenthood Status

  • All Parents
  • Toddlers (1–2 Years)
  • Preschoolers (3–5 Years)
  • Early School-Age Children (6–8 Years)
  • Preteens (9–12 Years)
  • Teenagers (13–17 Years)

  • Birthday

    Within 60 Days

  • Anniversary

    Within 60 Days

Interests

Jewelry and fashion

  • Audemars Piguet
  • Rolex
  • Hermès
  • Louis Vuitton
  • Tiffany & Co.
  • Christian Dior

Interior design

  • Restoration Hardware
  • Architectural Digest
  • Interior Design

Cars / aircraft

  • Ferrari
  • Lamborghini
  • Porsche
  • Bentley
  • Gulfstream
  • Mercedes-Benz
  • BMW
  • Audi
  • Cadillac
  • Corvette
  • Formula 1
  • WEC
  • NASCAR

Travel

  • Four Seasons
  • Mandarin Oriental
  • Waldorf Astoria
  • Fairmont
  • Hawaii
  • Miami
  • Las Vegas

Reactivation & Retargeting

Reactivation

Only about 5% of the people who follow you actually see your new posts at any given time. We’re easy to forget and time goes by fast. Consistent ads force your message back onto their radar and help us become impossible to forget!

Retargeting

This is a balancing act between re-engaging people who already know you (see above) and continuing to follow up with new clients. No matter how great an ad is the truth is the majority of people who enjoy it still won't take immediate action. Skeptical procrastination is normal and retargeting is the antidote. The success of all my ads compounds over time as we continue to retarget people who saw and engaged with them.

Follow up is the most tedious job in business. Ads allow us to fully automate it with MORE ads. I view these reactivation and retargeting ads each as salespeople working 24 hours a day, 7 days a week, 365 days a year.

  • Miami

    Eastern

    ——

  • Dallas

    Central

    ——

  • Las Vegas

    Pacific

    ——

  • Hawaii

    Hawaii

    ——

My ads are salespeople working right now for my clients in every time zone.

The golden rule of all marketing is audience + message match.

These targeting filters allow us to get clarity on the hardest question in business... "Where are the clients I want to attract and how can I get on their radar?"

These are a few of my favorite combos I've used to generate those client successes above...

Favorite targeting combos

Client Example 1 Luxury Watch Broker

Goal

To Showcase His Inventory Of Rolexes, Especially The Submariner + Daytona

Background

Rolex is the most popular luxury watch brand on the planet and because of this I isolated the name ROLEX into its own set of ads. Rolex buyers, especially their two most popular models Submariner + Daytona, are not only enthusiasts of the brand, they're enthusiasts of the world of car culture. Of course they also have interest in other popular fashion brands. I targeted all of those criteria.

Targeting

  • Income Top 10%
  • Age 30+
  • Location Entire United States

Interests

  • Rolex
  • Audemars Piguet
  • Hermès
  • Louis Vuitton
  • Tiffany & Co.
  • Christian Dior
  • Ferrari
  • Lamborghini
  • Porsche
  • Corvette
  • WEC
  • F1
  • Auto Racing

General Watch Adsvs. Rolex

General Watch Ads

Rolex

Difference

Cost Per Result

The cost of each conversation.

$4.70

$2.90

62% Cheaper

Hook Rate

The percentage of people who stopped scrolling and started watching.

72%

85%

18% Better

ThruPlay Rate

The percentage of people who watched at least 15 seconds.

20%

24%

20% Better

Against Industry Averages

Industry

Rolex

Status

Cost Per Result

$5.00 – $12.00

$2.90

Elite

Hook Rate

25% – 35%

85%

Exceptional

ThruPlay Rate

15% – 20%

24%

Good

Messages for every $100 spent

General Watch Ads

21.3

Rolex

34.5

62% More Conversations For The Same Spend

Outcome

This year every $1 I invested into Facebook ads for this client generated $12.10 in revenue. A large portion of the clients I've attracted are these exact type of enthusiasts. I'm one and so is my client.

What 5 targeting layers deep can create

Newport Beach

1,450,000

10 mile radius

35+

869,050

Married

299,700

Anniversary within 90 days

14,250

Top 10% income

6,100

Initial Anniversary watch ad

Anniversary within 30 days

1,900

Urgent retargeting ad

A simple 1% closing rate on this audience is 19 sales per month. That's 228 sales per year from a micro audience that is 0.1% of the overall population of Newport Beach.

This is the pinnacle of audience + message match.

Client Example 2 Orthopedic Spine Surgeon

Goals

  1. 1.Educate women over 40 on specific back conditions that cause their pain.
  2. 2.Explain what's actually happening to cause those symptoms.
  3. 3.Discuss the portfolio of nonsurgical and surgical treatments they offer.
  4. 4.Showcase patient success stories of other women over 40 they've helped that were in their same position... "We helped them and we want to help you too!"

Targeting

  • Age 40+
  • Location Reno & Lake Tahoe

General Back Painvs. Women Over 40

General Back Pain

Women Over 40

Difference

Cost Per Result

The cost of each website visit.

$0.56

$0.36

36% Cheaper

CTR (Link)

The percentage of people who visited the website.

3.1%

4.5%

45% Better

Hook Rate

The percentage of people who stopped scrolling and started watching.

44%

57%

30% Better

Average Watch Time

53% Longer

Results Share

Generated 21% of all results while only being 10% of ads run.

Against Industry Averages

Industry

General Back Pain

Women Over 40

Cost Per Result

$0.60 – $0.90

$0.56

Good

$0.36

Exceptional

CTR (Link)

0.80% – 1.20%

3.1%

Exceptional

4.5%

Elite

Hook Rate

20% – 25%

44%

Excellent

57%

Elite

Average Watch Time

3s – 5s

7.2s

Good

11.0s

Exceptional

Results for every $100 spent

General Back Pain

179

Women Over 40

277

55% more results for the same spend

Outcome

  1. 1.In the first 242 days of 2026 their website received 3,694 visits - 15 per day.
  2. 2.In the first 32 days I ran these ads for them, their website received 4,659 visits - 146 per day.
  3. 3.It took me only 25 days to reach what they had generated in the entire year - 3,694 visits.
  4. 4.My daily average of 146 visits was more than their prior entire month - 126.
  5. 5.In 3 weeks their clinic's schedule was booked out for over a month.

The most rewarding part is this approach doesn’t generate random leads, it attracts the exact people my clients enjoy helping most. Not only are they busier, they're also more fulfilled.

For an even deeper dive on my client successes I recently filmed a two-part behind the scenes documentary...

Part 01

The data

  • I break down the most important numbers I generated for my clients, showcase standout performance results, and deconstruct the exact funnels I used to generate them.

Part 02

My process

  • Everyone wants to work with the perfect clients who respect your time, have motivation, and let’s be honest, have money. The hardest part is finding them. I share the exact 3-step process I use (segmentation, reactivation, and retargeting) to get on their radar and go from ignored to interested.