I believe it's having this three-part conversation with someone you can help…
1. You understand what they've been through.
2. You know what they want.
3. How you can help them get it.
The most important relationship your patients will ever have is the one they have with themselves. At the core of every surgery, treatment, and product you offer is one life-changing benefit...
STRENGTHENING
THEIR SELF-WORTH
I'm a copywriter and videographer who helps doctors create video marketing for their practice. Below are 6 recordings of 6 workshops I held. Each shares a unique strategy I use …
Let's do a deep dive into the psyche of all your patients. The foundation of their self-worth is their EMOTIONS and WHYS, and no matter what you help them with, it must be your primary focus.
EMOTIONS
Greed, Sex/Love/Intimacy, Health, Self-Improvement, Fear, Respect, Pleasure, Comfort.
WHYS
Make And/Or Save Money, Save Time, Avoid Effort, Escape Mental And/Or Physical Pain, Gain More Comfort, Achieve Better Health, Gain Praise/Feel More Loved, Increase Popularity.
The simplest way you can make your marketing grab someone's attention is by being SPECIFIC.
STEP 1
What are your top surgeries, treatments, and products? That’s the identity of your practice.
STEP 2
Who are the people you can help the most with them? That’s your audience.
STEP 3
What is your message to them? This is how you get their attention and start a conversation.
In this writing workshop I walk you through a simple one-page formula that will help you create exceptional storytelling-based marketing.
Nothing is more memorable than stories about people you've helped that were in the same position of the people you're marketing to...
You can't underestimate just how much the first consultation terrifies your patients.
The best way to put your patients mind at ease to get more booked consultations is a "pre-consultation, consultation" video using this 6 step approach...